Media Trust Limited is a Nigerian publishing house with its headquarters in Abuja. The Trust currently publishes four publications: Daily Trust, Weekly Trust (a Saturday newspaper), Sunday Trust, and Aminiya, a Hausa language weekly. These are printed in Abuja, Kano, and (in preparation) Maiduguri at the same time. The corporation intends to expand its operations to include television and radio stations. The Daily Trust newspaper is a subsidiary of Media Trust Limited, a consultancy, printing, and publishing firm. This media organization believes in providing its customers with the most efficient and honest service possible.
The vision of the organization is “To be a world-class media company that earns public trust” and they have their mission statement to be “To disseminate credible information for the good of all stakeholders”.
Daily Trust Newspaper
Daily Trust is a national newspaper situated in Abuja, Nigeria’s capital. The newspaper publishes news and opinion on current events of wide interest. Its Sunday edition is called Sunday Trust. Daily Trust is a general-interest newspaper that is well-focused, market-driven, and well-read. The book, which was first published in January 2001, has an autonomous Board of Directors’ innovative perspective. The 19 shareholders of Media Trust Nigeria, Limited, who are largely young and skilled Nigerian professionals in diverse industries, own and fund the two publications. The chairman of the board and chief executive officer is Kabiru Abdullahi Yusuf.
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In January 2001, the Daily Trust was established. It was one of the most widely circulated in Northern Nigeria. In terms of advertising revenue, the group of newspapers is among the top seven in Nigeria. Daily Trust, as the first daily newspaper published in the Federal Capital Territory of Abuja, normally devotes the first few pages to news coverage. Apart from special pages for crime stories, arts & entertainment, information technology, health, inside politics, star feature, features, and the Parliament, there are also special pages for crime stories, arts & entertainment, information technology, health, inside politics, star feature, features, and the Parliament. Daily Trust also allocates around four pages to international news, owing to its proximity to the seat of government and multilateral diplomacy. There is also a critical provision for communication feedback in the form of letters to the editor, which are generally shared with rib-cracking cartoons on the same page. Also, Daily Trust Newspaper exits on certain values to function well in the world of media and these values are listed below;
- Editorial integrity
- Ethical conduct
- Professionalism
- Constant Innovation
- Production Excellence
- Market-Driven
- National Unity & African Brotherhood
- World Peace & Sustainable Development.
The newspaper has its online edition such that AllAfrica and Gamji republish because of the trust, republish information from the newspaper. The company gives out the “Daily Trust African of the Year” award, which honors and recognizes Africans who have made good contributions to the lives of others and have garnered pan-African notice during the award year.
Achievements of Daily Trust Newspaper
With great admiration, Daily Trust has greatly developed from being a little newspaper to a national publication with a very humongous circulation, a large audience, and reputation. Daily Trust Newspaper brings about uniqueness and they present a very strong perspective about the mass media profession.
One of the wonderful things about Daily Trust Newspaper since its inception in the year 2001 was how it has brought about some balance in the national dialogue in terms of media coverage. Before the advent of Daily Trust, it is worthy of note to know that Nigeria’s media sector was centered in the southern part of the country, especially Lagos. Consequently, the media had portrayed from a vital point of view that it opposes what is called “unbalance”. In this sense, the birth of Daily Trust has created the balance needed and it has performed so well in this lacking area.
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Furthermore, Daily Trust has been seen as a newspaper that has avoided controversy and it does not report sensational stories which are praiseworthy and this is what has made the newspaper maintain its reputation. In the new creation of the world of media that is in place now, also with the advent of the Internet and all, the news life cycle has been shortened to a matter of seconds so there is this pressure to stay on the top when there is news break and in this process, most newspapers has forgotten what it means to be credible.
It is a huge accomplishment for Daily Trust to have lasted 16 years and still be thriving in such a challenging operating climate. It is well-deserved that it won the 2016 Nigeria Media Merit Award (NMMA) for Newspaper of the Year. Hardly will anyone doubt the NMMA’s credibility. It is widely regarded as Nigeria’s most prestigious media award.
However, Daily Trust has lost its face in President Buhari’s regime because it wrote “Life has lost its value in Buhari’s Nigeria,” the Daily Trust, one of Nigeria’s most widely circulated newspapers, stated in an editorial on Sunday. This particular writing brought about a lot of controversies between the Daily Trust newspaper and the Buhari administration. The publication, which has a big presence in Northern Nigeria, decried the deteriorating situation in Nigeria, particularly in the north.
Conclusion
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Media Trust Limited is a media organization that specializes in consultation, printing, and publishing services. The organization believes in providing customers with speedy, honest, and high-quality service. The firm’s goal is to steadily grow into a world-class, integrated communication corporation by utilizing cutting-edge technology and employing self-motivated employees. It is from this media organization that Daily Trust Newspaper emerges from in the year 2001. The primary aim of the newspaper was to create a sense of balance in Nigeria. The newspaper has been recognized all over the southern part of Nigeria including the other parts of Nigeria.
Daily Trust is not a well-known brand that grew overnight. It all started in a boys’ quarters in Kaduna in 1998, and two decades later, it now operates from a six-story building.
