Do you know you can monetize your content on Facebook by placing adverts within your videos? Facebook In-stream ads will do the trick.
With the in-stream ads, you may monetize your live and on-demand video content on Facebook. So, in order to maximize its benefits, you must know your way around it.
What are Facebook In-stream Ads?
In-stream ads are picture or video adverts. They can appear before, during, or after your videos on Facebook. It allows you to make money using the platform.
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How do Facebook In-stream Ads work?
Through the use of Creator Studio, you can handle in-stream advertisements. You have the option of placing adverts in certain videos. Users can also activate them for all videos posted on their Facebook Page.
Facebook’s auction system decides which ad to show in each video. It then feeds those advertisements to each user in real-time.
The format comes in four ways which are pre-roll, mid-roll, post-roll, and image ads.
There are several variables guiding the exposure of commercial ads on viewers’ screens. Most important is the length of the video content. Also, it depends on the number of adverts the user has already viewed that day.
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15 seconds video length and above are qualified to display Facebook In-stream ads. Equally important, the duration of your videos and other parameters determine the types of ads that viewers will see. However, to set up in In-stream ads, you must be eligible.
Who is eligible for Facebook In-stream Ads?
Are In-stream ads available to all pages on Facebook? The answer is No because there is a restriction to its availability. Your Page can only use this feature if it produces videos in specific languages and regions. Coupled with that, there are other requirements.
- You need to be over the age of 18.
- You have to be located in a supported country. You can only see in-stream advertisements if you are
- You need to pass Facebook’s Partner Monetization Policies. You have to keep them in good standing.
- Assume a fan base of 10,000 people.
- Viewers must have spent 600,000 minutes on your Page in the past 60 days. Any video, whether recorded, live, or on-demand, counts. Minutes watched via cross-posting boosts or paid subscriptions are not included.
- Your Page must constantly stream at least five videos.
For Live In-stream Ads
- At least 60% of the total minutes seen should be live content.
- There should be at least five videos on the Page.
- Three of the videos must have been uploaded live.
If you satisfy the aforementioned requirements, you can begin using in-stream advertisements. To do that, follow these procedures;
- Sign in to creator studio.
- Check if your Page is qualified to display live In-Stream Ads. To do that, go to the menu on the left-hand side of the Page. Click on Monetization.
- To continue, click Set Up.
- Pick your Page
- Go through the terms and conditions. If you agree, click on agree to continue.
- Click on submit.
After submitting, Facebook will review your Page. The company will guarantee that your Page complies with its Partner Monetization Policies. And also its in-stream ad requirements.
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After reviewing your page to know if it meets Facebook’s Partner Monetization Policies, you will be notified of their decision.
Lastly, after verifying your Page, you must set up your payment information. Hence, you will need a paid account to receive money from Facebook in-stream ads.
How to Set Up a Payment Account for Facebook In-stream Ads
- Setting up your payment account does not require a lot. Before you get started, provide the following information;
- Official details: legal name, address, email, and phone number.
- Business description and the country you live in.
- Bank details
- Tax form
To set up
- Fill in your name, address, and phone number.
- Add your email. It must be linked with the page admin in charge of payouts.
- Pick the country you live in
- Select your business type
- Enter your taxpayer information.
- It will be based on your country and business type.
Enter your bank details. This requires your account name, number, and routing number. You can also link your PayPal account if you wish. Also, there will be a need to upload your IRS tax form.
Now you know the procedure to set up your payment account. Setting up a payment account requires giving out important information about you, which brings us to the question of safety.
Will Facebook protect your information?
You can put your mind at rest. Facebook ensures the safety of your personal data provided to them. In order to safeguard your financial details, the company goes the extra mile to encrypt your data and stored them safely on their servers.
Facebook may keep your data for a particular reason, but It is so that you will not have to re-enter it when you request a payout in the future.
However, they may disclose your contact or profile data following their privacy policy. But will never provide your financial details to anyone. The exception is when they have to process payments or meet legal requirements via Pay Pal.
FAQ
How can I get my Page approved to use in-stream ads? You must meet Facebook requirements before your Page can be approved.
Can I check my monetization status? Yes, you can check in creator Studio.
Can I show ads in my live streams? Yes, once you meet the eligibility requirements.
Can I block ads from showing in my videos? If it is included in your block list, you can block ads from showing in your videos.
When will I get paid for in-stream ads? On the 21st of every month.
Does Facebook pay in dollars? Facebook pays in USD
How do I see my earnings? On the pay-outs section or creator studio.
INSIGHTS:
In conclusion, In-stream videos are seen as intrusive by some people. But on the bright side, they are a fantastic method to increase brand awareness. In addition to doing less, you will be able to reach a wide audience.
The most obvious perk of this ad is riding the coattails of a popular video.
Doing that, you get exposure to your own business. Some post information online and depend on SEO for help. While others seek solutions that will entice viewers to check out their business.
Instead, you can focus on specific keyword terms and employ in-stream ads. This way, you force your content upon viewers at inopportune times.
In-stream videos are priced on a “Cost-per-view” basis. Your total investment will depend on how you wish to reach a defined demographic. So yes, it is as intriguing as it sounds. So are its benefits too.
